Bcyclet is your specialist dealer for Princeton Carbonworks in the Geneva region and all Switzerland through our online store. Large choice of premium carbon wheels: Grit 4540, Dual 5550, Wake 6560.
Fast wheels. Very fast wheels.
Possibly the fastest wheels on this planet. Princeton CarbonWorks was founded by a small group of engineering graduates from Princeton University. Their unique sinusoidal shape makes them easy to recognise – and provides tangible advantages against the wind and in crosswind conditions. The young brand has earned itself a stellar reputation with some of the fastest men on the planet – Filippo Ganna, Rohan Dennis, and Geraint Thomas all pick these wheels when aerodynamics really matter. Team INEOS – the champion of marginal gains – have picked Princeton CarbonWorks when making the transition to disc brakes in 2021. They have been present on the podium at the World Championships, both in the road race and in the time trial, at the Olympic Games in Tokyo, and the Giro d’Italia, among others.
We are proud to represent Princeton CarbonWorks in Switzerland. We have several pairs of Princeton CarbonWorks wheels in stock, both the WAKE 6560 and the GRIT 4540 with DT Swiss and Tune hubs, and can order other configurations with short lead times.
Or visit our Bcyclet Store
Rue du champ blanchod 4
1228 Plan les Ouates
Tuesday to friday 10am to 6pm
Saturday 9am to 5pm