New store. Same team.

Rue du Champ Blanchod 4
1228 Plan les Ouates (Geneva) – Switzerland

Opening hours
Tuesday to Friday 10am to 6pm
Saturday 9am to 5pm


At Bcyclet, we strive to bring you unequalled quality and professionalism. Come see us!


Are you a novice cyclist or a passionate rider looking to match the performance of the Tour de France professionals? Are you looking to beat city traffic or to conquer new cols?

At Bcyclet we have a collection of bikes for every cyclist from the amateur through to the enthusiast, juniors included. You can also find state of the art electric bikes (mountain and city) and other urban mobility solutions including cargo bikes and e-scooters. Within the premium segment, we are the exclusive distributor in Geneva for bespoke carbon frame specialist Sarto and also represent the prestigious titanium specialist Passoni.

We understand that with so many models out there, buying a bike can be daunting. So why not come visit us in store, and we’ll help you find the right bike for your budget, ambitions and requirements.


From cycling jerseys and waterproof jackets to bib shorts and tights we have everything you need to look great on your bike all year round. We only stock the very best performance wear and make sure to have the season’s latest collections. In addition to clothing, you’ll also find accessories including helmets, shoes, tech, touring bags, designer bike displays and some amazingly healthy snacks. 


Our team of qualified mechanics is available in store to help with any bike and equipment repairs. You can also pop in for a bike service or annual checkup.

Whether or not you’ve bought the equipment from Bcyclet, we’re here to help! 

Bike fitting

At Bcyclet we don’t believe in “one size fits all”.

Come in for a specialist bike fitting protocol to make sure your new or existing bike fits you perfectly. Whatever your ambition or experience a proper fitting will not only optimise your ride but also minimise the risk of injury. Our team are fully qualified to provide Shimano’s state of the art static or dynamic fitting, which we guarantee will improve your peddling and make your ride more enjoyable.



We are working towards an online shop for you to make all your cycling purchases. In the meantime, come visit us at newly opened boutique in Geneva, open 5 days a week. 

Bcyclet Store
Rue du Champ-Blanchod 4, 
1228 Plan-les-Ouates, Switzerland

Open Tuesday to Friday, from 10am to 6pm
Open Saturday from 9am to 5pm

Brand partners.

We only work with the very best brands to deliver top end cycling gear. Discover our partner brands and how they are helping us define the new way of cycling.

News. Events.

Discover the latest cycling news and events brought to you by Bcyclet. Prepare for your next ride!

Your rides. Your moments.

Share your cycling memories and join our community.



Find now the bike of your dreams.


Discover our cycling tours.